PROMOTING YOUR BOOK
No matter if you are with a big publishing house, a small press, self-published, internet, print-on-demand or seeking publishing, you must understand how to promote your own book. As a relative unknown in the publishing world (either publishing your first book or even a second book without a large selling track record) you will be largely ignored when it comes to marketing. This applies to all aspects of publishing from big publishers to printing-on-demand. It is necessary to know how market yourself.
Elements in Promotion:
Marketing Plan
Reviews
The Necessity of Distributors
Dealing with Chain and Independent Book Stores
Readings and Book Signings in the traditional mode and untraditional
Promotion and Publicity
Press Packets
Interviews: Radio, TV, Book Clubs, Organizations, etc.
Finding the Elements in Your Story With Relevance to Elements in Society
Giveaways
Websites
Advertising
Testimonials
