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Author Tip #05

PROMOTING YOUR BOOK

No matter if you are with a big publishing house, a small press, self-published, internet, print-on-demand or seeking publishing, you must understand how to promote your own book.  As a relative unknown in the publishing world (either publishing your first book or even a second book without a large selling track record) you will be largely ignored when it comes to marketing.  This applies to all aspects of publishing from big publishers to printing-on-demand.  It is necessary to know how market yourself.

Elements in Promotion:

Marketing Plan

Reviews

The Necessity of Distributors

Dealing with Chain and Independent Book Stores

Readings and Book Signings in the traditional mode and untraditional

Promotion and Publicity

Press Packets

Interviews: Radio, TV, Book Clubs, Organizations, etc. 

Finding the Elements in Your Story With Relevance to Elements in Society

Giveaways

Websites

Advertising

Testimonials

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