Book Marketing Plan: Part Three (Tip #8)



9. Setup website: design well and link to other sites. Virtual Tours Track the hits. Newsletters.


10. Newspapers:

    a) Aim for free publicity in hometown and nationally by associating the arc of the book    and making it relevant to some aspect of society

     b) Doing the same in magazines and other media


11. Interviews:

a)      Newspapers

b)      Radio

c)      T.V.

d)     Magazines

e)      Literary Journals

f)       Local Newspapers

g)   Internet Promotion

h)  Colleges/Universities


12. Advertise:

a)      Publisher’s Weekly

b)      Kirkus Reviews

c)      Poets & Writers

d)     Local/National Newspapers

e)      Bookwire: 

f)       Links to Websites

g)      T.V./Radio

h)      Website for the novel

 i)   Book signing parties (bookstores/homes)

 j)   Flyers/newletters/tear-offs/postcards/bookmarkers

 k)  Visit Bookstores and do follow-up calls: (check position of book)


13. Reviews:

a)      Publisher’s Weekly

b)      Kirkus Reviews

c)      Nationally known newspapers

d)     Borders/Barnes & Noble



14. Workshops/Lectures:

a)      Workshops in hometown colleges and universities/Nationally

b)       Readers Groups

c)       Libraries

d)      T.V./Radio

e)      Organizations

Book Marketing Plan: Part Two (Tip #8)



a)      Fundraisers

b)      Gift stores

c)      Clothing and accessory stores

d)     Restaurants

e)      Retail outlets with like topics

f)       Retirement Communities

g)      Libraries (public/university/college)

h)      Organizations  (Charitable and otherwise)

i)        Venue That Has Theme Related to the Book

n)  Clubs

o)  Community Centers   etc.


6. Promotion & Publicity (Press Packet to Include):

a)      Blurb about the book

b)      Photo of book cover and author

c)      Cover letter/Press releases

d)     Biographies of author

e)      Previous articles about author/book

f)       Reviews/testimonials

g)      Book or Galley/Sample chapters

h)      Relevant facts about the book

i)        Relevant facts about the author

j)        Video cassette or audio tapes (where appropriate)

k)   Book Signings (bookstores/homes/businesses)

l)   Personal appearances and lectures

n)  Local/national tours


7. Interviews: (all types of media)

a)      How book conceived and why

b)      Choice of title

c)      Origins

d)     What life and job experiences were brought into the book

e)      Influences in life brought to book


8. Giveaways/Promotion:

a)      Books/Bookmarks

b)      T-shirts

c)      Posters

d)     Bulk mailing

e)      Links to websites

f)       Book & Trade Shows

g)      Newsletters

h)   Testimonials Testimonials From Writers and People in Important       Positions