Book Marketing Plan: Part Two (Tip #8)



a)      Fundraisers

b)      Gift stores

c)      Clothing and accessory stores

d)     Restaurants

e)      Retail outlets with like topics

f)       Retirement Communities

g)      Libraries (public/university/college)

h)      Organizations  (Charitable and otherwise)

i)        Venue That Has Theme Related to the Book

n)  Clubs

o)  Community Centers   etc.


6. Promotion & Publicity (Press Packet to Include):

a)      Blurb about the book

b)      Photo of book cover and author

c)      Cover letter/Press releases

d)     Biographies of author

e)      Previous articles about author/book

f)       Reviews/testimonials

g)      Book or Galley/Sample chapters

h)      Relevant facts about the book

i)        Relevant facts about the author

j)        Video cassette or audio tapes (where appropriate)

k)   Book Signings (bookstores/homes/businesses)

l)   Personal appearances and lectures

n)  Local/national tours


7. Interviews: (all types of media)

a)      How book conceived and why

b)      Choice of title

c)      Origins

d)     What life and job experiences were brought into the book

e)      Influences in life brought to book


8. Giveaways/Promotion:

a)      Books/Bookmarks

b)      T-shirts

c)      Posters

d)     Bulk mailing

e)      Links to websites

f)       Book & Trade Shows

g)      Newsletters

h)   Testimonials Testimonials From Writers and People in Important       Positions    

Book Marketing Plan: Part One (Tip #7)


1.  Give novel data/ Name, number of words, page length:

a)      Category of novel

b)      Publishers and initial run

c)      Publication date


2. Audience (Target your audience):    


3. Brief synopsis of book (small paragraph):


4. Distribution: 

a)      Examples: Access Publishers Network

b)      Associated Publishers Group


d)     Bookazine

e)      Consortium Book Sales

f)       Ingram Distributors

g)      Taylor and Baker Books

h)      Book Catalogues

i)        Independent Book Stores

j)        Chain Book stores

k)      Direct Mail

l)        Sales Reps

m)    Wholesalers

n)      Book Exhibitions


5. Other Venues for Promoting Books:

a)      Corporate and Charitable Outlets (sell and promote)

b)      Book Club Rights

c)      Book Clubs

d)     Home Shopping Network